About

Two friends. One blue sofa. A lot of conversations.

Blue Sofa started in Cheltenham, England, in Sara's home. At the centre of the room was a blue velvet sofa, and around it, countless conversations.

Some were funny. Some were difficult. Some were unexpected. And some completely changed the way we thought about something.

That became the idea behind Blue Sofa.

Detail of a deep blue velvet sofa
Where it started

Lucie & Sara

Created by Lucie and Sara, Blue Sofa brings together two different perspectives and complementary strengths.

Lucie brings the ideas, creative direction and visual storytelling behind the Blue Sofa world. She runs her own visual direction studio, working between Europe and Asia.

Sara brings her experience in coaching, communication and helping people find the confidence to express themselves. She has spent years listening to people say out loud what they had not said before.

Two decades apart, two different ways of seeing things, and the same belief that a conversation can change something.

On the podcast How Blue Sofa started

We tell the whole story properly in the first episode, from the sofa in Sara's living room to everything that came after.

Listen to the first episode →

Together, we wanted to create something that went beyond a podcast.

A space where people could tell their stories. Where different perspectives could meet. Where difficult subjects could be discussed openly. Where people could listen as much as they speak. And where one conversation might lead to another.

That's why Blue Sofa exists through three connected spaces.

Take a seat.

The conversation is just getting started.

Get in touch